Since its launch in 2018, Lavari Jewelers has established itself as a modern jewelry brand offering accessible, stylish pieces. With an emphasis on building a compelling online presence from the start, Lavari needed a strong foundation in e-commerce to stand out in a competitive market.

Lavari’s initial launch came with unique challenges: no existing product photography, brand assets, or SEO-driven content. The brand needed to create a visually appealing and functional e-commerce website that would attract customers and rank effectively in search engines.

As part of the core team from the beginning, I collaborated closely with Lavari’s creative and web development teams to bring their vision to life. I enhanced product images, created custom backgrounds, and optimized visuals to build visually striking website banners. I also ensured SEO best practices by using text-based content rather than image overlays, contributing to Lavari’s search visibility. Working across three cross-functional teams, I conceptualized and designed responsive templates, landing page elements, and A+ content for Amazon, all with the goal of making Lavari’s online presence both visually captivating and search-optimized.